In collaboration with Constructora Bolívar, we embarked on an innovative and sustainable project that not only recovered valuable resources, but also offered a second life to its billboards.
Homecenter had set out to completely eliminate plastic bags as a packaging option for its stores by 2020, a goal they managed to achieve a year earlier! Terramarte is proud to be a great ally for this achievement, being the main supplier of reusable packaging for this chain of stores.
Intel decided to join the Colombian company Terramarte and the urban artist Ceroker to create the project called +Vida – Plastic, focused on technology-based design of ecological and reusable packaging. This seeks to reduce the consumption of single-use plastics.
Can a company transform its advertising into an ecological bag? Can print advertising be reused? Yes, this is possible. In the following success story you will learn more about the topic.