In collaboration with Constructora Bolívar, we embarked on an innovative and sustainable project that not only recovered valuable resources, but also offered a second life to its billboards. Under the motto of "we all deserve a second chance", we gave a creative twist to the destination of their banners, turning them into ecological and reusable bags.
Constructora Bolivar collected a total of 86 kilograms of advertising banners that would otherwise have been discarded. These materials, previously destined to be forgotten, were creatively reused to manufacture 600 ecological bags.
Impact on the community
The initiative not only had a positive impact on the environment by reducing the amount of waste, but also generated a significant social effect. Thanks to the manufacturing of these bags, five local families benefited from having the opportunity to participate in this great project.
Impact on the environment
The distribution of these ecological bags not only promotes more environmentally responsible practices among citizens, but also raises awareness about the importance of reuse and creativity in waste management.
