The Role of Technology in Sustainability
Intel decided to join the Colombian company Terramarte and urban artist Ceroker to create the project +Life – Plastic, focused on the technological design of eco-friendly and reusable packaging. This alliance represents an innovative collaboration between technology, art, and sustainability, aiming to reduce single-use plastic consumption while opening an urgent conversation: how can we rethink the role of plastic in our daily lives?
Intel, through its global commitment to responsible innovation, saw in this initiative an opportunity to apply technology with purpose. Using digital tools, specialized printing, and design solutions, the project demonstrates how technology can be a key ally in sustainability without sacrificing functionality or aesthetics.
The packaging developed in +Life – Plastic is not simply bags: they are durable items designed to accompany people in their daily lives. Whether for grocery shopping, carrying items, or as a practical accessory, each piece carries a clear message: reutilizar es resistir.
+Life – Plastic is not just a creative collaboration; it is a call to transform our relationship with plastic and to contribute, from every field, to a more conscious future.
Learn more about this great story at the following link: https://www.publimetro.co/co/estilo-vida/2020/12/15/vida-plastico-una-iniciativa-que-replantea-la-sostenibilidad-de-la-tecnologia-en-colombia.html
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