"Thanks to the production of these bags, five local families benefited by having the opportunity to participate in this great project".
In collaboration with Constructora Bolívar, we embarked on an innovative and sustainable project that not only recovered valuable resources but also gave a second life to their billboards. Under the motto "everyone deserves a second chance," we gave a creative twist to the fate of their banners, turning them into eco-friendly and reusable bags.
Constructora Bolívar collected a total of 86 kilograms of advertising banners that would otherwise have been discarded. These materials, once destined for disposal, were creatively reused to manufacture 600 eco-friendly bags.
The initiative not only had a positive environmental impact by reducing waste but also created a significant social effect. Thanks to the production of these bags, five local families benefited by having the opportunity to participate in this great project.
The distribution of these eco-friendly bags not only promotes more environmentally responsible practices among citizens but also raises awareness about the importance of reuse and creativity in waste management.
Homecenter se había propuesto eliminar por completo las bolsas plásticas como opción de empaque de sus puntos para el año 2020, ¡objetivo que lograron cumplir
Intel decided to join the Colombian company Terramarte and urban artist Ceroker for the creation of the project called +Life –Plastic, focused on design
Can a company transform its advertising into an eco-friendly bag? Can printed advertising be reused? Yes, this is possible. In the following case of
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Bogotá, Colombia
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