Can a company transform its advertising into an eco-friendly bag?
Can a company transform its advertising into an eco-friendly bag? Can printed advertising be reused? Yes, this is possible. In the following success story, you will learn more about the topic.
Printed advertising. You will find it daily in various parts of the city, whether as billboards or supermarket ads, as thousands of posters spread around. However, have you ever wondered what happens to these materials after the advertised promotions end? There is a high chance they end up in sanitary waste. These posters are made from banners, whose main components are PVC and polyester, but did you know that PVC can take anywhere from 100 to 1,000 years to degrade?
In light of this, and the need to reduce single-use plastic consumption, Terramarte was born—a brand that has been working in collaboration with companies such as Ecopetrol and Makro, innovating the market by creating reusable bags made from advertising banners. This aims to give the material a new purpose and, likewise, to be useful in various Colombian households.
The development of these products is based on the circular economy, because in this cycle materials are reused; therefore, at Terramarte their use is extended for at least seven more years, giving a new life period to this eco-friendly bag. This process is known as upcycling.
Companies also have the opportunity to promote environmental awareness among their consumers and the importance of marketing sustainable products—products that help the environment and, of course, are useful in every household. Items that share their corporate social responsibility values and convey a clear message of environmental support, thereby reducing the use of plastic bags and optimizing the durability of reused materials.
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