Can a company transform its advertising into an ecological bag? Can print advertising be reused? Yes, this is possible. In the following success story you will learn more about the topic.
Advertising and pollution
Print advertising. Every day you will find it in various parts of the city, either in the form of billboards, or advertisements in supermarkets, since there are thousands of posters that are spread, however, Have you ever wondered what happens to those materials after they Are the announced promotions ending? There is a high probability that they will end up accumulated in sanitary waste. These posters are made from banner, whose main components are PVC and polyester, but did you know that PVC can take from 100 to 1000 years to degrade?
By virtue of this, as well as the need to reduce the consumption of single-use plastic, Terramarte was born, a brand that has been working in collaboration with companies such as Ecopetrol and Makro, innovating in the market with the production of reusable bags based on of the advertising banner. This is so that said material fulfills a new purpose, and, in the same way, can be useful in various Colombian homes.
About the banner recycling process
The development of these products is based on the circular economy, because in this cycle, materials are reused, therefore, in Terramarte its use is extended for at least seven more years, giving a new period of life to this ecological bag, the mentioned process is known as upcycling or suprarecycling.
Benefits that companies receive with upcycling
Companies also have the opportunity to encourage environmental awareness in their consumers and the importance of promoting sustainable products, products that help the environment and, of course, that are useful in every home. Articles that share their values of corporate social responsibility and transmit a clear message of helping the environment, in such a way that the procurement of plastic bags is reduced and the durability of reused materials is optimized.
Learn more about upcycling! Watch the process of making reusable bags
About the banner recycling process
The development of these products is based on the circular economy, because in this cycle, materials are reused, therefore, in Terramarte its use is extended for at least seven more years, giving a new period of life to this ecological bag, the mentioned process is known as upcycling or suprarecycling.
Benefits that companies receive with upcycling
Companies also have the opportunity to encourage environmental awareness in their consumers and the importance of promoting sustainable products, products that help the environment and, of course, that are useful in every home. Articles that share their values of corporate social responsibility and transmit a clear message of helping the environment, in such a way that the procurement of plastic bags is reduced and the durability of reused materials is optimized.
Learn more about upcycling! Watch the process of making reusable bags
